Free delivery on orders over ₹799

Cash on delivery available across India

Wrong size? Exchange it free within 7 days

Our story

Our story

Rue Collection for women. Elioop for men. Both made by us.

Rue Collection Puff Sleeve Ruffled Chiffon A-Line Midi Dress, styled Rue Collection
Our story

Two labels, one wardrobe

Thread Theories is home to two labels that we design and run ourselves.

Rue Collection dresses women. Easy dresses, tops and trousers in prints and solids, made to go from a workday to a night out without a change of plan.

Elioop dresses men. Checked shirts for work and weekends, and matching shirt and shorts sets for the days you want the outfit decided for you.

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What we compare Typical fast fashion Thread Theories
If it does not fit Courier it back at your cost Free pickup and exchange within 7 days
Delivery Charged on every order Free on orders over ₹799
Paying Prepaid only Cash on delivery up to ₹5,000
  • 201 Styles in store190 for women, 11 for men
  • 1,280 Customer ratingsOn our Myntra listings
  • 4.0 / 5 Average ratingAcross every rated style
  • XS to 3XL SizesWaist sizes 24 to 46

Thread Theories is home to two labels that we design and run ourselves.

Rue Collection dresses women. Easy dresses, tops and trousers in prints and solids, made to go from a workday to a night out without a change of plan.

Elioop dresses men. Checked shirts for work and weekends, and matching shirt and shorts sets for the days you want the outfit decided for you.

Both labels are ours, so it is one bag, one checkout and one team that answers for everything you buy.

Detail Rue Collection Elliop
Made for Women Men
What it makes Tops, dresses, trousers, shorts, shirts, sets and co-ords Casual shirts, formal shirts, shirt and shorts sets
Styles right now 190 11
Sizes XS to 3XL, waist 24 to 38 XS to XXL, collar 38 to 46
Prices start at ₹404 ₹537
  • Quality checkedEvery piece inspected by hand
  • 7-day free exchangeCollected from your door
  • Free deliveryOn orders over ₹799

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